Project : Dr. Morepen Musclefood Packaging Design

Client: Dr. Morepen Musclefood

Project Overview: In this project, I was tasked with designing packaging for Dr. Morepen Musclefood's whey protein and weight gainer products. The main challenge was to prominently feature the client's brand name, "Dr. Morepen Musclefood," while ensuring it integrated seamlessly with the product information and visuals.

Design Approach: To meet the client's requirement of prominently displaying the brand logo, I strategically incorporated a large logo design that served as the focal point of the packaging. Additionally, I integrated the product names, "Whey Protein" and "Weight Gainer," alongside the brand name in a cohesive manner to ensure clarity and visual appeal.

Key Features Highlighted:

Leveraged the client's product description emphasizing the scientifically formulated nature of the whey protein, its benefits for bodybuilders and athletes, and its delicious mango delight flavor.

Highlighted key product attributes such as being 100% Whey Protein, enriched with DigeZyme, and containing essential vitamins and minerals.

Emphasized the product's ability to build lean muscle, provide fast-absorbing protein, and support fitness goals.

Outcome: The final packaging design successfully balanced the client's requirement of a prominently displayed brand logo with the essential product information. The incorporation of vibrant visuals and clear messaging aims to attract the target audience of bodybuilders and athletes while effectively communicating the product's benefits.